When David Mullen first tried the social network Twitter about a year ago, he wasn't impressed. "I was already on a few social networks, such as Facebook and LinkedIn, and I had heard a lot about Twitter," he said. "I found no use for it whatsoever.... It seemed like a waste of time, a drain on the intellect."
But then he came to realize he wasn't using it correctly. "I decided to give Twitter a second try because it became obvious to me that the network was growing rapidly," he said. Mullen works in marketing at Mullen, an advertising agency -- named not for him but for the unrelated founder, Jim Mullen -- and he spoke with a colleague who was using Twitter and finding it helpful in his work.
"The concept behind it was pretty interesting," Mullen said, "and I thought, what are the ways I could use it that would be of value to me?"
Mullen uses Twitter to share links with fellow marketers and to keep in contact with clients.
"You pick up a lot of knowledge from Twitter and from the links that people are sharing," Mullen said. "Some marketers post about case studies, some have links to blog posts.... The Internet is chock full of information, and there's no way I could find even 10 percent of the information on a given day. It's great to be pointed to it."
For the uninitiated, Twitter is a social network that lets users send out "Tweets" -- 140-character text messages, which usually amounts to a long sentence -- to people on a message list. The Tweets can be read on computers or cell phones. The service is free. The messages are akin to e-mails sent to a select mailing list, Instant Messages (short person-to-person messages sent across the Internet) or Facebook updates.
"Twitter is a convenient way to stay connected with people around the world."
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